SLAP OFF
Fair skin is often seen as aspirational in Asia but promoting it can easily cross a line.
Unilever wanted to launch its men’s whitening face wash without sounding tone-deaf. Our challenge was therefore to communicate ‘fairer skin’ in a way that felt respectful and culturally aware.
AWARDS:
LONDON INTERNATIONAL AWARDS
Finalist - Health and Wellness
CREATIVE CIRCLE AWARDS
1x Bronze - Film and Branded Content
