HOMELESS ASMR

What puts you to sleep, keeps the homeless wide awake.

To bring attention to the homeless, we hijacked the internet’s obsession with ASMR videos and flipped it on its head. Instead of soothing sounds, we featured sounds on the streets that keeps the homeless wide awake.

HOMELESS ASMR is a social-first campaign that launched natively on YouTube designed to appear like any other trending ASMR video until the discomfort sets in.

With support from social influencers, our films amassed millions of views within the first 24 hours.

AWARDS:

LONDON INTERNATIONAL AWARDS

Bronze - Music & Sound
Finalist - Branded Entertainment

CANNES LION

1x Shortlist - Media

D&AD

1x Finalist - Media

ONE SHOW

2x Finalist - Branded Entertainment, Audio

ONE SHOW ASIA

3x Merits - Sound Design, Integrated Campaign

AD STARS

Silver - Sound Design
3x Bronze - Film, Diverse Insight, Human Rights
2x Crystal - Film, Direct
8x Finalist - Social & Influencer, Interactive, Human Rights, PR, Diverse Insights, Brand Experience & Activation, Creative eCommerce

CRESTA

1x Bronze - Brand Purpose
Finalist - Social

CREATIVE CIRCLE AWARDS

3X Finalist - Film, Media, PR