ALWAYS LIKE NEVER BEFORE
In a year when new stars rose and legends bowed out, we were asked to craft a campaign that marked the dawn of a new era at Wimbledon. One that could draw in a younger generation while still honouring the tournament’s rich legacy.
Originally planned as a one-year campaign, ALWAYS LIKE NEVER BEFORE has become the enduring platform for all creative communications
‘ALWAYS LIKE NEVER BEFORE’ across the years. (Adapted by other agencies)
