REVEAL THE BEAUTY BENEATH

Unilever was launching a product designed to remove dead skin cells. So how do you market a product for a problem people can’t see? Post-its. Lots of it.

Our outdoor installation in Jakarta used post-its to mimic the flaky layers of dead skin, a clear representation of the effects of dead skin build up.

By making the invisible visible, the idea didn’t just communicate the product benefit; it physically demonstrated it.