I’m an award-winning Senior Copywriter known for insight-led thinking and strong storytelling. It’s in everything I do. From culture-shaping integrated campaigns to thumb-stopping social, and in forty characters or less.

My most impactful work has challenged decades of patriarchy, kept the homeless sheltered during winter, and launched an enduring campaign line for one of the world’s most prestigious tennis tournaments. I’ve won Singapore's first Glass Lion and was twice listed among the most awarded.

My career spans Singapore and London, where I’ve spoken on a Cannes Lions panel and judged multiple award shows. More recently, I’ve also been working with AI to tell clearer brand stories. I’ve since led the creation of an AI-led film and the development of a tool that replicates brand voice at scale.

I am currently based in London with full work authorisation.

Cannes Lion

D&AD

CLIOS

SPIKES

One show

Creative circles

Cannes Lion D&AD CLIOS SPIKES One show Creative circles

CANNES LION

  • 2x Silver - Film Brand Experience, Activation

  • 2x Bronze - Glass, Social Influence

  • 1x Shortlist - Media

D&AD

  • 1x Wood Pencil - Entertainment

  • 3x Shortlist - Impact, PR

  • 1x Finalist - Media

LONDON INTERNATIONAL AWARDS

  • 3x Silver - Film, Branded Entertainment

  • 4x Bronze - Ambient & Activation, Online Film, Non-traditional, Music & Sound

  • 2x Finalist - Branded Entertainment, Health & Wellness

ONE SHOW

  • 1x Silver - Social Media

  • 1x Bronze - Film

  • 4x Merit - Branded Entertainment, Interactive & Online, PR, Social Media

  • 3x Shortlist - Direct, PR

  • 2x Finalist - Branded Entertainment, Audio

ONE SHOW ASIA

  • 3x Merits - Sound Design, Integrated Campaign

ONE SHOW SHORT FILM FESTIVAL

  • 1x Gold - Best Documentary

Read all about it

Read all about it

Cannes lions panelist

See My Pain Interview

CLIOS

  • 4x Bronze - Branded Entertainment, Direct, PR, Social Media

SPIKES

  • 3x Gold - Digital, Entertainment, Brand Experience

  • Grand Prix for Good Finalist

AD STARS

  • 4x Silver - Film, Branded Viral Videos, Human Rights and Diverse Insights

  • 6x Bronze - Film Craft, Direct, Gender Equality, Diverse Insight, Human Rights

  • Silver - Sound Design

  • 2x Crystal - Film, Direct

  • 8x Finalist - Social & Influencer, Interactive, Human Rights, PR, Diverse Insights, Brand Experience & Activation, Creative eCommerce

CREATIVE CRICLE AWARDS

  • 3x Gold - Film, Branded Content, PR

  • 3x Silver - Film, Branded Content, Direct, PR

  • 1x Bronze - Film & Branded Content

  • 3x Finalist - Film, Media, PR

CRESTA

  • Silver - Brand Entertainment

  • 2x Bronze - Social Campaign, Brand Purpose

  • Finalist - Social

Ranked 6th most awarded by Campaign Asia

Creative Liason Mentee (2021)

Kind words

“Hunger. That is the first thing that comes to my mind when I think about Amanda Devarajan.”

— Julian Guetierrez, Creative Director Publicis

“Amanda sparks enthusiasm and passion… she has the perfect amount of resilience and curiosity to reach inspiring copy aligned with the brands' needs… Anyone will be lucky to have her on their team.”

— Daniela Varela, Creative Director, Weber Shandwick

Amanda is a very sweet person and talented creative. One of her best qualities is not being afraid to come up with the craziest, unconventional ideas. I strongly believe she has a bright career ahead.

— Gabriela Guerra, Saatchi and Saatchi